Born in Peru, David Aguilar has lived in Portugal for about 11 years. He graduated in Economics and worked for two years in Finland, but the desire to build his own business in the restaurant sector led him to return to Portugal and research a degree in Marketing. The course at LSD gave him the very practical overview he was looking for to move forward with his Lima Ceviche-Bar.
01. What led you to choose LSD and the Digital Marketing course?
I was already very interested in the digital field and digital marketing always caught my attention. I found LSD school when I started looking for digital marketing courses that were not only online, but also in-person. I really liked the program, it offered a balanced combination of theory and practice and a comprehensive view of Marketing. For me, LSD was a great choice because my goal was to have a general understanding of the field so I could start my own business with more knowledge.
“LSD was a great choice because my goal was to have a general understanding of Marketing to start my own business. ”
02. How was your experience during the course? Share a moment that left an impression on you.
My experience was very good, because I acquired new knowledge about marketing and made new friends with the same interests. Since I come from the financial sector, I had no contact or experience in marketing, only in the budgeting area. I really enjoyed the group presentations we had during the course, because that way we could learn from each other and put the theory of the course into practice.
“I understood that small details can make a big difference when it comes to influencing potential customers. ”
03. How did your training at LSD contribute to your professional career? What are you currently doing?
It helped me a lot to gain a general understanding of Marketing, such as how to differentiate my target audience and how to best reach this audience with digital advertising. I understood that sometimes small details can make a big difference when it comes to influencing potential customers. I am currently in the process of creating my own small restaurant business, which was also my final presentation in the course. My business is a seafood restaurant with Peruvian spices. I am from Lima and I know my cuisine and its high quality very well.
“The classes were very practical, but with the necessary theoretical basis to be able to learn all the topics better. ”
04. How do you recommend the LSD teaching method and courses to someone who is still unsure about their career path?
I would say it is very interesting for those who want to have a general idea of Digital Marketing and be able to build something of their own, as is my case. Now I will pay more attention to the Marketing part of my business, so that I can achieve the results I want. The classes were very practical, but with the necessary theoretical basis to be able to learn all the topics better.